Published on:
March 27, 2023
Customer success is a critical aspect of any SaaS (Software as a Service) company. It refers to the process of ensuring that customers achieve their desired outcomes while using the product or service. The primary goal of customer success is to help customers succeed, achieve their goals, and derive maximum value from the product or service. In SaaS companies, customer success is especially important, as it is the key to retaining customers and achieving long-term growth.
In the construction industry which has long been manual in most processes, customer success is an unsung hero feature in any construction management software. While the software itself may be the backbone of the product, without support in implementation and roll-out, the product cannot be utilized to its full potential, no matter how good the software is. Construction projects are complex and require a lot of planning, coordination, and execution. Therefore, construction management software needs to have an industry-experienced customer success team to help tailor solutions to meet the unique needs of construction companies and their clients.
One of the main advantages of customer success in construction management software is that it helps customers to achieve their goals. For example, if a construction company wants to improve project management, customer success can help them to implement the software, train their employees, and ensure that they are using the software to its full potential. This can help the company to improve efficiency, reduce errors, and increase profitability.
Another advantage of customer success in construction management software is that it can help to improve customer satisfaction. Customers who are satisfied with the software and its implementation are more likely to become long-term customers and recommend the software to others. This can help to drive growth and increase revenue for the company.
Moreover, customer success can help to reduce churn rates, which is the number of customers who stop using the software. Churn can be costly for SaaS companies, as it requires them to spend more money on acquiring new customers. By ensuring that customers achieve their goals and derive maximum value from the software, customer success can help to reduce churn rates and improve customer retention.
Customer success is a critical aspect of any SaaS company/product, and it is especially important to consider one that comes with a customer success team. At Steer, we have a dedicated digital success team to assist you in every step of the way. Our team consists of professionals that are well-versed in construction operations and are trained to help ensure that Steer is integrated smoothly into your operations and used to its full potential.
Steer is your partner in achieving your business goals. Read about our Digital Success Program HERE to know how we collaborate with you to ensure your investment will yield real business results
